ICONIC

Neon Hell Survivor joins the Games Germany Steam Sale!Hello Survivors!We're excited to be part of the Games Germany Steam Sale!To celebrate, we've also launched the refreshed Steam page for Neon Hell Survivor, featuring:A brand-new trailerUpdated screenshotsA fresh visual identityNew store assetsAn updated game presentationIf you've been following the project back when it was still called ICONIC, now is the perfect time to check out what's changed.A quick note about the demoAs you may have noticed, we're currently in the middle of a full rebranding.While our new name, Steam page, trailer, and store assets already reflect the new direction of the project, the in-game visuals are still catching up. Many UI elements, VFX, character designs, and other visual assets are actively being reworked and will be updated step by step over the coming weeks.The current demo is primarily meant to give you an impression of the core gameplay and the direction we're taking. We're continuing to improve every aspect of the experience, with additional content and major visual updates planned before gamescom.Most importantly, we'd love your feedback—especially on gameplay feel, balance, difficulty, and progression. Your input will help us shape Neon Hell Survivor into the best game it can be.Discover great German indie gamesThe Games Germany Steam Sale is a fantastic opportunity to discover amazing indie games from Germany, so be sure to browse the event and support your favorite developers.And if you're excited for Neon Hell Survivor, here's how you can help us the most:❤️ Wishlist the game 💬 Share your feedback after playing the demo 📢 Tell your friends and share our Steam pageEvery wishlist and every piece of feedback helps us tremendously as we continue development toward Early Access.Thank you for being part of this journey. We're just getting started, and we can't wait to show you how Neon Hell Survivor evolves over the coming weeks.— Team Key17 Interactive

Hello Survivors!Today we're excited to share a major milestone in our journey.ICONIC is becoming Neon Hell Survivor.Over the past months, we've taken a close look at the game's identity and realized something important: while the gameplay kept evolving, the game's name and visual presentation no longer reflected the experience we wanted to create.ICONIC didn't communicate what kind of game players could expect. It lacked a clear identity. So instead of making small adjustments, we decided to rethink the game's direction from the ground up.A New VisionTo bring that vision to life, we've welcomed an Art Director to the team, establishing a much stronger and more cohesive visual direction for the game.This new vision includes:A brand-new title: Neon Hell SurvivorA completely redesigned Steam capsule and brandingA refreshed visual identityAn overhauled Steam page (currently in progress)The rebrand is still a work in progress. While our new name, and capsule already showcase our new direction, many in-game visuals are still being updated step by step. These changes take time, but over the coming weeks leading up to gamescom you'll gradually see the new vision come to life inside the game as well.Gameplay EvolutionOur goal has always been to create an addictive action experience, and over the last few months we've been refining the gameplay to lean further into the survivor-style auto battler genre.Movement, positioning, and dodging are now more important than ever, creating faster, more satisfying combat while keeping the focus on strategic builds and long-term progression.What's Coming Before gamescom?This rebrand is only the beginning.We're currently working on a major visual update and content expansion, including:A completely redesigned UIImproved visual effectsReworked hero designsNew enemy typesAdditional gameplay improvements and balancingOur goal is to have these improvements ready in time for gamescom, where we'll be showcasing the newest version of Neon Hell Su...

We’ve just released a brand-new trailer for ICONIC — alongside a major demo update.🎬 Watch the trailer here: The new Demo includes:🎛️ A redesigned UIIt’s now much cleaner and easier to read — which is absolutely necessary in a fast, chaotic game like ICONIC. And let’s be honest… it just looks way better.💥 More polished gameplayMore items. More combinations. More explosions.We focused heavily on visible, satisfying feedback so combat actually feels rewarding and impactful — not just chaotic clicking.🗺️ Stage 03 now playableFor the first time, Stage 03 is available in the demo. It introduces a new mechanic and is significantly more intense.You can’t just mindlessly click your way through it — you’ll need to pay attention and avoid hitting the spike bombs.⚖️ System improvements & balancingWe’ve worked on overall balance to make sure heroes feel equally viable — and that no single item completely breaks the game. If you’d like deeper development insights, want to give feedback, or follow progress more closely, join our Discord community.