I Can't Believe It's Not Gambling is a satirical idle game that strips away pretense by making loot box opening its entire mechanic. You collect and open increasingly rare crate tiers—from literal trash to ornate presents—without spending real money, creating a pointed parody of monetization culture. Players who enjoy the absurdist humor of deconstructed gaming will find it a darkly funny commentary on what passes for games today.
About this game
Do you love opening loot crates, but hate the tedious gameplay sessions in between? Our marketing department has the game for you! Unbox random items! Get stuff, but not what you really want! Skate legal and ethical lines! Remember kids, its only a video game, so grab your parents credit card!
Players, last 30 days
Peak 4 · Low 0
Daily peak concurrent players, sampled once a night from Steam.
What players are saying
▲ Recommended0 hrs
9/10
Missing microtransactions for faster coin generation. Not all of us have the time to play the game as intended, we want to speed things up a little.
Too much gameplay, I would prefer if there was a way to use real life money to get lootcrates... unfortunatley I have to sit and play a game instead of clicking a button and hoping for a good turnout... only buy if you are one of those unsufferable people that prefer gameplay over a deeply motivating and fair operant conditioning chamber.
pssst... hey you, yeah you. We've been cooking up something we think you might like, Announcing Kaiju Fishing! https://steamcdn-a.akamaihd.net/steamcommunity/public/images/clans/33072170/1b3fb0df7d3f580f8d49507662d7ec54d252412c.jpg If fishing for giant monsters sounds like fun, and honestly how could it not, Wishlist now! https://steamcdn-a.akamaihd.net/steamcommunity/public/images/clans/33072170/08bb5b57d1d74e1f05b637fd0dd3e540a5a9097f.gif We'll be mailing out Devblogs and recruiting playtesters from our Mailing list, and our Discord. We hope you'll join us as we bring the world of Kaiju Fishing to life. As always, thanks for playing! Jeff and the Mutant Studios Dev Team
The Great Uncensoring Today marks the last major update for 'I Can't Believe It's Not Gambling.' Hard to believe it's been just over two years. Back to Basics This update is a simple one. We are resetting 'I Can't Believe It's Not Gambling' to its default state. The update and many of the other "event" visuals will be turned off. We hope they gave you a laugh or two over the years. This will ensure that any new players going forward get the purest form of not-gambling. Onto the Next One! 'I Can't Believe It's Not Gambling' has been as successful and fun to develop as we could have possibly hoped and we are very, very thankful to you all for being in on the jokes and supporting the game.
Hey sports gamers - We heard you like gambling in your generic sports game of choice, so we removed all the non fun parts (like sports) to add... MORE GAMBLING!!! https://steamcdn-a.akamaihd.net/steamcommunity/public/images/clans/33072170/bbdc0bd2c44dce22374b8e7f013eb050a67773f7.gif Play I Can't Believe It's Not Gambling 2(k) TODAY https://store.steampowered.com/app/1157790/I_Cant_Believe_Its_Not_Gambling_2K/ AND in celebration of today's launch, we're generously DOUBLING the launch discount of I Can't Believe It's Not Gambling!!! https://steamcdn-a.akamaihd.net/steamcommunity/public/images/clans/33072170/22736e7bf3445386b021cd085b4412df417229c2.png Get your 2% off today!!!
Posts come from Steam's official announcements feed.
